SEO vs Google Ads: which should your business invest in first?Ads buy results in days and stop when you stop paying; SEO takes months and compounds into an asset.
The right answer is usually a sequence, not a side — here's the decision framework, with the
arithmetic shown.The website SEO checklist: 30 checks that actually move rankingsNot another 200-item list — the 30 checks that decide most rankings, ordered by impact: indexing,
on-page, technical health, content and local. Each one includes how to verify it yourself in
minutes.