Service — Google Ads
Google Ads that answer to your cost per sale.
Search campaigns built around buying intent, conversion tracking you can trust, and weekly optimisation in writing. Capture the demand that already exists — without paying for clicks that were never going to buy.
Who this is for
Businesses whose customers search before they buy — services, retailers, B2B — and who want those searches captured at a cost per lead the margins can carry.
- Your customers search for what you sell, and competitors' ads sit above you
- You're running ads yourself and suspect budget is leaking — but can't see where
- An agency runs your account and the report never quite matches the bank statement
- You need leads this month while SEO compounds in the background
- Your Performance Max spends confidently and explains nothing
The problems it solves
What this fixes.
Scope
What's included.
The account is downstream of the definition
Every Google Ads engagement here starts with an unfashionable question: what exactly counts as a conversion? Not “what does the account currently count” — what event, in the real world, is worth paying for?
Most accounts we audit optimise toward something loose: a page view, any form fill including job applicants, a click on a phone number that nobody answered. Google’s algorithms then diligently find more of that. Fixing the definition — enquiries verified against your inbox, calls that connect, WhatsApp conversations that start — often improves an account before a single bid changes.
Intent tiers, not keyword dumps
We structure accounts in tiers of buying intent. The searches that mean “I am choosing a provider now” get exact targeting, dedicated ads and dedicated landing pages, and the lion’s share of budget. Broader problem-aware searches earn a measured expansion layer. Curiosity gets negative-matched away.
That discipline is what makes reporting honest: when campaigns map to intent, “what’s working” is a sentence, not a spreadsheet safari.
Written weekly, or it didn’t happen
Auction dynamics drift every week — competitors enter, prices move, search terms mutate. Our weekly loop (prune search terms, test ads, adjust bids and budgets) is logged in writing, so you can audit our work the way we audit your account. It’s the same transparency principle as our shared SEO rank tracker: claims you can check beat claims you have to trust.
Google Ads works best as part of a system — landing pages carrying their weight (CRO), tracking that feeds clean signal back (analytics), and paid social (Meta, TikTok) creating the demand that search later captures. The audit will tell you which pieces matter for your case.
The engagement
How the work runs.
Measurement
The numbers we watch.
Watch-outs
Mistakes we see often.
Know the difference
Google Ads captures demand. SEO builds it an asset.
Ads buy immediate placement on searches that already happen — the moment you stop paying, the traffic stops. SEO earns positions that persist and compound, but takes months. They share one keyword reality, which is why we run both under one roof: paid search data tells SEO which terms convert, and SEO wins let you trim paid spend on terms you own organically. The full comparison lives in our SEO vs Google Ads guide.
Keep exploring
Related services.
Where it applies
Questions
Asked before you ask.
How much should we budget for Google Ads?
Enough to buy meaningful data in your auction — which depends on your click prices and conversion rate, not on a universal number. In Malaysia, competitive service keywords in the Klang Valley can run from under RM2 to RM30+ per click depending on the niche; other markets differ again. Our budget guide walks through the arithmetic, and the audit gives you a number reasoned from your own market.
We already run Google Ads. Do we have to start over?
Usually not, and often you shouldn't — account history carries learning worth keeping. The audit tells us whether to restructure in place or rebuild. Either way you keep the account: it's yours, in your billing, with our access removable in one click.
How quickly do Google Ads produce results?
Traffic starts the day campaigns go live; trustworthy signal takes two to four weeks of clean data. Treat the first month as calibration: the goal is a verified baseline cost per enquiry, from which every later improvement is measured. Anyone promising profitable week one hasn't seen your auction.
What about Performance Max — should we use it?
Sometimes. PMax can find conversions search alone misses, but it spends confidently and explains little, so it needs guardrails: clean conversion data, brand exclusions, asset quality and honest incrementality checks. We typically run it alongside — never instead of — tightly structured search.
Do you handle both English and Malay campaigns?
Yes. Malaysian search behaviour mixes English and Bahasa Malaysia — often within one buying journey — and campaign structure should reflect that with separate ad groups, matched ad copy and appropriate landing pages per language.
Do you guarantee a cost per lead?
No — auction prices and your offer sit partly outside anyone's control, so a guaranteed CPL is a red flag, not a promise. What you get instead: a verified baseline fast, a written weekly optimisation loop, and honest reporting that tells you if the economics aren't working — including the option to stop.
Next step
Ready when you are.
Tell us what you're building and where you want it to grow. We reply within one business day with an honest read — no sales sequence.